With your traditional, off-the-shelf tools, management tools, and work management tools, you’re not going to be able to really have a lot of flexibility when it comes to copy outside of naming fields and spaces. The best thing you can do is have fields that are named properly, that tell the users, your team members, or your people what you need them to input. You need to have forms, folders, and projects that are named properly and tasks that say what they should say in the right way. Now, for a more custom setup, you have a lot of flexibility over copy. You can create it to properly convey what you want them to do, to tell them, “This is what we need to do. Yes, this is how we should follow things. This is the right step to take. This is what should be here.” It’s going to keep the user interested.
We’re going to combine this copy with a simple layout that is easy to navigate. Depending on what we want to achieve, we can either have a little friction when we’re trying to achieve certain things or remove all types of friction entirely. So the copy is going to do that work. From the very beginning, we have to build for a reason. We know that there’s a reason for what we are doing. And when we are not clear on the reason, then we cannot build something that is proper or something that is going to fulfill those needs. We have to start with the reason. We have to know who we’re building for. We have to know the factors. Is this a team that is going to grow anytime soon? What is going to happen in the next few months? We cannot always predict the future. But based on data, if you have any, we can always tell what is coming and where we need to improve or where we need to change in our businesses.