We don’t want a lot of unnecessary additional choices competing for the user’s attention. Ideally, we want three, four, five, maybe six main options. Remember, we have our priorities, and we have your requirements. You tell me, “These are my requirements. This is what I want my people to see and do when they log in. This is what I want my users to see and do when they log in.” We prioritize those activities. What is the first thing they’re supposed to do? Maybe it’s looking at the tasks they have and updating them. Then what comes next? All of these things are quite important in how we create and design these tools. We are looking at human behavior.
I was talking about the illusion of choice earlier. When we give people too many choices or too many options, the time it takes them to make a decision increases. They cannot decide what to do first. That is why we keep things simple and create a simple interface. We reduce the number of choices they have to make. We’re not going to cram everything onto a single page. Instead, we’re going to create a reasonable hierarchy that takes users from Point A to Point B. Face it, people are not performing every action at once. They usually want to complete one thing, then move on to the next. That’s one of the reasons businesses move away from traditional, rigid tools in the first place, to have a simpler, more customized experience. A simple interface doesn’t mean you’ll have fewer capabilities. It also doesn’t mean we can’t add more features later if we need to. We just don’t want to overwhelm people with everything at once